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Public Service News and Social Media

What strategies do public service media have for news distribution on social media? How do they organise their work? How do they react to changes in the ranking algorithms and products?

A new Reuters Institute report looks at how public service news organisations in six European countries (Finland, France, Germany, Italy, Poland and the UK) deliver news via social media at a time when news use is increasingly driven by referrals or consumed off-site on various platforms. The analysis is based on 14 interviews conducted between November 2017 and January 2018, primarily with senior editors and managers for news, or social media for news specifically. We complement the interviews with various analyses of how public service media perform on social media. The social media platforms of our focus are Facebook, Twitter, and Instagram.

Explore the report, part of the Digital News Project, online here.

Sehl, A., Cornia, A., & Nielsen, R. K. (2018). Public Service News and Social Media (Digital News Project 2018). Oxford: Reuters Institute for the Study of Journalism.

Developing Digital News in Public Service Media

What are the foundations for success for Public Service Media developing new projects and products for digital news? A new report from the Reuters Institute for the Study of Journalism at the University of Oxford examines eight new projects and products for digital news launched by Public Service Media (PSM) across six European countries, and establishes several key traits that interviewees suggest are necessary for success.

With input from 36 interviewees; senior editors and managers as well as people involved in the development of each carefully selected project or product, the report finds four foundational factors that appear necessary for project success, along with three additional factors that seem to facilitate it. Explore the report, part of the Digital News Project, online here.

Sehl, A., Cornia, A., & Nielsen, R. K. (2017). Developing Digital News in Public Service Media (Digital News Project 2017). Oxford: Reuters Institute for the Study of Journalism.

"Studies of user-generated content: A systematic review" published OnlineFirst in "Journalism"

Abstract: This article presents a review of communication research on user-generated content with a special focus on studies which include a content analysis. The trends of research on this comparatively new and rapidly developing subject are systematically discussed and desiderata are identified. The evaluation is based on a content analysis of pertinent approaches in nine relevant international peer-reviewed journals published from 2004 to 2012. From the results, the article concludes that user-generated content is approached by scholars from a variety of perspectives and offers scope for interdisciplinary cooperation but also notes that several of the challenges posed by the continuously changing nature of the content are not fully met.

Naab, T. K. & Sehl, A. Studies of user generated content: A systematic review. Journalism: Theory, Practice and Criticism. Prepublished October, 16, 2016, DOI: 10.1177/1464884916673557

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